Looking for a career in Fire and Emergency Services Education?

Competition #: PIO0726
Location: 3420 22 Street, Springbrook, Alberta
Schedule: 32 hours per week over four days
Compensation: $23.00–$26.00 per hour, based on experience and demonstrated ability

Position type: Permanent

About the Canadian Fire Rescue College

The Canadian Fire Rescue College is a private emergency-services training institution located near Red Deer, Alberta. We deliver professional firefighter, rescue, emergency-management and specialized certification programs to students and active-duty emergency responders from across Canada.

We are seeking a motivated and capable Marketing & Public Information Officer to lead the College’s day-to-day marketing, student-recruitment and public-information activities.

This is not a passive social-media position. The successful candidate must be willing to actively build relationships with fire departments, training officers, emergency-services organizations, alumni and industry partners while also managing digital advertising, content creation, website updates and public communications.

Position overview

The Marketing & Public Information Officer will work directly with College leadership to develop and carry out practical marketing strategies that increase program awareness, generate qualified inquiries and help fill upcoming classes.

The successful candidate will be expected to combine:

• Digital marketing and paid advertising 
• Social-media and content management 
• Fire-department outreach and relationship development 
• Marketing-budget planning 
• Website management 
• Public relations and media coordination 
• Recruitment reporting and analytics 

The Officer will have access to CFRC instructors, management, alumni, current students, facilities, training exercises and emergency apparatus as marketing assets, but must be capable of organizing and driving campaigns independently.

Primary responsibilities

Marketing strategy and budgeting

• Prepare annual, quarterly and program-specific marketing plans. 
• Develop proposed budgets for paid digital advertising, print materials, promotional products, events, travel and other marketing activities. 
• Allocate approved spending among Meta, Google, email, print, sponsorships, department outreach and other appropriate channels. 
• Track actual spending against approved budgets. 
• Monitor cost per inquiry, cost per application, cost per registration and overall campaign performance. 
• Recommend when marketing funds should be increased, reduced or redirected. 
• Provide regular reports to management showing results, challenges and recommended next steps. 

Student recruitment and department outreach

• Build and maintain relationships with fire chiefs, deputy chiefs, training officers and other department decision-makers. 
• Develop and maintain a database of departmental contacts, training needs, follow-up dates and potential opportunities. 
• Contact fire departments by telephone, email, virtual meeting and in-person visit. 
• Promote CFRC courses to both individual firefighters and employer-sponsored students. 
• Identify departments with upcoming apparatus purchases, operator-training needs, succession requirements or specialized training gaps. 
• Attend relevant association meetings, conferences, department events and industry functions when appropriate. 
• Coordinate senior-level introductions or meetings involving CFRC management and instructors. 
• Use alumni and existing CFRC relationships to obtain introductions and expand the College’s departmental network. 
• Develop follow-up strategies that turn one-time inquiries into ongoing training relationships. 

Digital marketing and advertising

• Plan, create and manage paid campaigns through Meta Ads Manager, Google Ads and other appropriate platforms. 
• Define target audiences, campaign objectives, spending limits and conversion goals. 
• Create or coordinate advertising copy, graphics, photography and video. 
• Monitor campaign performance and adjust audiences, creative materials and spending as required. 
• Develop retargeting, email-marketing and lead-nurturing campaigns. 
• Track the source and quality of inquiries, applications and registrations. 
• Work with administrative staff to improve lead follow-up and registration conversion. 

Social media and content creation

• Develop and maintain a consistent social-media content calendar. 
• Create and publish professional content across CFRC’s social-media platforms. 
• Photograph and film training exercises, student activities, events, apparatus and campus operations. 
• Produce short-form videos, graphics, advertisements and promotional materials. 
• Highlight student achievements, instructor expertise, upcoming courses and College initiatives. 
• Monitor comments, messages and public engagement and respond or escalate matters appropriately. 
• Maintain an organized digital library of photographs, video, graphics and completed marketing materials.      

Website and communications

• Maintain and update the CFRC website, including course information, dates, photographs, announcements and landing pages. 
• Review website performance and identify barriers that may prevent visitors from becoming applicants. 
• Draft professional website copy, email campaigns, brochures and promotional materials. 
• Prepare and distribute press releases, media advisories and public announcements. 
• Coordinate media inquiries, interviews, filming requests and public-information activities. 
• Assist CFRC representatives in preparing for interviews and public appearances. 
• Monitor the College’s public reputation and identify opportunities for positive media coverage. 
• Refer sensitive, controversial or emergency communications to the Director for approval. 

Required qualifications

• College diploma or university degree in marketing, communications, public relations, journalism, digital media, business marketing or a related field. An equivalent combination of education and directly relevant experience may be considered.
• Minimum of two years of professional experience in marketing, digital communications, social-media management, public relations or a related role. 
• Demonstrated experience managing paid digital advertising campaigns. 
• Experience preparing campaign plans, proposed budgets and performance reports. 
• Experience managing organizational social-media accounts. 
• Strong professional writing, editing and verbal-communication skills. 
• Experience creating graphics, photographs and short-form video content. 
• Experience updating websites through WordPress or another content-management system. 
• Ability to interpret advertising, social-media and website analytics. 
• Confidence contacting organizations and decision-makers by telephone, email and in person. 
• Ability to manage multiple projects, deadlines and follow-up commitments. 
• Ability to receive direction, accept feedback and work independently. 
• Valid driver’s licence and reliable transportation. 

Preferred qualifications

• Three or more years of directly relevant marketing or communications experience. 
• Experience preparing or administering an annual or quarterly marketing budget. 
• Strong working knowledge of Meta Business Suite, Meta Ads Manager, Google Ads and Google Analytics. 
• Experience with Canva, Adobe Creative Cloud or comparable design software. 
• Experience writing press releases or coordinating media inquiries. 
• Experience with email-marketing platforms or customer-relationship-management systems. 
• Google Ads, Google Analytics, Meta or other relevant professional certifications. 
• Experience marketing post-secondary education, professional training, public safety or emergency-services programs. 
• Existing familiarity with the Canadian fire service or municipal emergency-services environment. 

Fire-service experience is considered an asset but is not required.

What CFRC offers

• $23.00–$26.00 per hour, based on education, experience, portfolio and demonstrated capability. 
• A consistent four-day workweek. 
• Thirty-two paid hours per week.      
• Alberta Blue Cross health and life insurance benefits with employer contribution. 
• Free staff meals while campus meal service is operating. 
• Private on-campus accommodation      may be available for a successful candidate who requires it. 
• A distinctive and visually engaging working environment. 
• Direct access to training exercises, emergency apparatus, instructors, students and industry professionals. 
• Opportunities to build a strong portfolio across digital marketing, public relations, photography, video and campaign management. 
• Opportunity for future wage growth and expanded responsibility based on performance. 

Schedule and work location

The normal schedule will consist of four eight-hour workdays each week. Regular workdays will be established with the successful candidate.

This is primarily an on-campus position in Springbrook, Alberta. Occasional evening, weekend or off-site work may be required for major training exercises, ceremonies, media events, department visits or industry functions. Schedule adjustments will be provided whenever reasonably possible.

Application requirements

Applicants must submit:

• A current résumé. 
• A brief cover letter explaining their interest in the position. 
• A portfolio or examples of relevant work, which may include: 
  • Social-media content 
  • Paid advertising campaigns 
  • Graphics 
  • Photography or video 
  • Press releases or professional writing 
  • Websites or landing pages 
  • Marketing plans or campaign reports 

Applicants should clearly identify their personal contribution to any work completed as part of a team.

Candidate assessment

Shortlisted candidates will be invited to complete a timed, in-person practical assessment.

The assessment may require candidates to:

• Review sample Meta advertising and website analytics. 
• Identify potential weaknesses in an existing recruitment campaign. 
• Develop a plan and proposed budget to fill a specialized firefighter-training program. 
• Recommend digital advertising, email, department outreach and relationship-development activities. 
• Explain how CFRC staff, instructors, alumni and management could be used effectively. 
• Prepare sample outreach or promotional content. 
• Present and defend their recommendations to the interview panel. 

Applicants must be able to explain and support all work submitted during the hiring process.

How to apply

Please submit your résumé, cover letter and relevant portfolio materials using the application form below.

Overview

We are seeking an experienced, highly capable, and physically fit Wildland Firefighter to join our instructional team and help train the next generation of wildfire professionals. This role involves delivering Firetack Crew Member and other related wildland fire training to cohorts of up to 24 students, both on campus and at off-site locations.

Ideal candidates bring substantial Alberta Wildfire operational experience, strong instructional ability, and a demonstrated commitment to professional firefighter training. This is a casual instructional position, with opportunities for classroom and field instruction on an as-needed basis, as well as delivery of additional wildland training levels at regularly scheduled intervals.

Key Responsibilities

• Coordinate with the Training Coordinator and Assistant Training Officers to ensure classes are properly prepared and resourced.
• Lead the delivery of Firetack Crew Member and BC Wildfire Service (BCWS) training (e.g., S-100, S-185) in both classroom and field environments.
• Direct, mentor, and supervise Assistant and Guest Training Officers during training delivery.
• Accurately complete and submit all required training records, evaluations, and administrative documentation.
• Deliver additional training levels, as qualified and available (optional), including NFPA 1140 and various Incident Command System (ICS) courses.

Mandatory Requirements

Applicants must meet all of the following criteria to be considered:

• Minimum Strike Team Leader certification (current).
• Active operational experience within the past five (5) years on incidents managed by Alberta Wildfire or the Alberta Forestry Division.*
• Demonstrated familiarity with Alberta Wildfire Standard Operating Procedures and wildfire suppression practices.
• Proven background in adult instruction or training delivery.
• Valid Standard First Aid certification (St. John Ambulance, Red Cross, CSPS, Industrial First Aid, BC WCB, or equivalent).
• Completion of S-490 Advanced Wildland Fire Behaviour.

* Active operational experience is defined as having served under the Operations Section, or as an Incident Commander or Safety Officer, on a wildfire in Alberta, including incidents managed under an Alberta Incident Management Team (IMT).

Additional Information

This position is intended for individuals who meet the Hinton Training Centre’s qualification requirements for the delivery of Firetack Crew Member training. The requirements listed above are non-negotiable and are necessary to fulfill this role.

We appreciate your interest and look forward to reviewing your application.

Job Type: Casual

Pay: $30.00-$45.00 per hour

Expected hours: 8 – 40 per week

Benefits:

• Company events
• Discounted or free food
• Flexible schedule
• On-site parking
• Store discount

Experience:

• Operational Alberta Wildfire: 5 years (required)
• Familiarity with Alberta SOP's and Wildfire Practices: 1 year (required)
• Adult education: 1 year (required)

Licence/Certification:

• Alberta Strike Team Leader Certification (must be current) (required)
• Standard First Aid and CPR (required)
• S-490 Advanced Wildland Fire Behaviour Training Course (required)

Work Location: In person

Type: Casual (0-50hrs/week)

Competition Number: CI-0126

Schedule: This position is casual in nature with no set number of hours required. Most training delivered by the CFRC occurs on weekdays, so having availability during the week is important for those looking to recieve ample opportunities to instruct. The Training Coordinator will reach out to the casual instructor list in a rotational manner whenever additional staff are needed for training*. Casual instructors have one business day to respond with whether or not they would like to take the teaching assignment before the manager moves on to the next casual instructor on the list. This ensures fair and equal opportunity for all casual instructors - eliminating any preferential treatment or subconcious biases.

Location: Springbrook, Alberta - and other locations

Wages: $30-45/hr

Paid Time-Off: None

Benefits: Continuing education opportunities, 1 bedroom, 1 bathroom suite on campus, discounted meal plan from college kitchen.

Description:  The Canadian Fire Rescue College (CFRC) is seeking casual professional Emergency Services Instructors to deliver firefighter training courses at our soon to open new campus location in Springbrook, and on location to various clients throughout the province. The successful candidate will be expected to work on a casual basis as available working alone, or in cooperation with other instructors and staff.

Duties:

• Plan and deliver Fire and Rescue and/or EMS and First Aid courses to groups of trainees of varying skill levels
• Demonstrate firefighting and/or EMS skills as needed to adequately instruct programs.
• Revise lesson plans as needed
• Prepare for training in advance - including resetting of training props and teaching areas. (as needed)
• Provide a safe and supportive learning environment for participants
• Teach proper fire and rescue and/or EMS techniques in a safe manner
• Assess participants' progress and provide feedback for improvement
• Adapt teaching methods to meet the needs of different learners
• Maintain accurate records of attendance, progress, and evaluations

Skills:

• Strong firefighting and/or EMS skills and knowledge of various incident types and techniques
• Excellent communication and interpersonal skills
• Ability to work effectively with individuals of all ages and backgrounds
• Patience and ability to provide constructive feedback
• Excellent problem solver - able to overcome last minute changes or difficulties that may arise from time to time.
• Attention to detail - able to make thoughtful plans, and can keep a keen eye on student performance.
• Significant firefighting and/or EMS experience, ideally ending or currently in an officer role

Required Qualifications:

• NFPA 1041 Emergency Services Instructor Level I
• NFPA 1001 Firefighter Level I and II
• NFPA 472/1072/470 Hazmat Responder Awareness and Operations Levels
• Class 5 Drivers license with Q (Air brake) endorsement

OR

• Canadian Red Cross Professional Responder Instructor (EMR/AFA/BLS)

Preferred Qualifications:

• Full-Time Firefighter (currently employed)
• NFPA 1002 Pumping Apparatus Driver Operator
• NFPA 1140 (1051) Wildland Firefighter Level I
• NFPA 1041 Emergency Services Instructor Level II
• NFPA 1021 Fire Company Officer Level I
• NFPA 1021 Fire Company Officer Level II
• NFPA 1006 (Ropes, Confined Space, or Vehicle Extircation)
• NFPA 1072 Hazardous Materials Responder Technician Level
• NFPA 1521 Safety Officer (ISO and HSO)
• Class 3 Drivers license
• Canadian Red Cross First Aid Instructor
• Canadian Red Cross Professional Responder Instructor
• H2S Alive Instructor

We are seeking enthusiastic individuals who are passionate about teaching in the fire service. If you enjoy working in a dynamic environment and have a love for the fire service, we would love to hear from you!

Advancement Opportunities: Depending on experience and qualification level, Casual Instructors may be able to advance into positions such as  Evaluator, or Program Manager.